Work · 2003

Partisan identity

This is a 2003 Flash short with a blunt partisan slogan as its title.

Key facts

Title: Crude partisan slogan (not repeated here)
Year: 2003
Delivery format: Macromedia Flash short, 550 × 400 pixels
File: swf/ihr.swf

The work

A partisan slogan as title

The page specified swf/ihr.swf in the common 550 × 400 Flash frame.

Historical context

Identity language moved efficiently through partisan networks

Short, emotionally charged titles were well suited to blogrolls and email subject lines. They signaled alignment immediately. The same efficiency could flatten distinctions within a party and reward antagonism over explanation.